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Vendease puts payroll on a diet
Today: Starlink is Kenya's 7th largest ISP.


Happy mid-week! âïžïž
Remember the two astronauts, Sunita Williams and Barry Wilmore, who got stuck in space last year? It's been nine gruelling months of waiting after their Boeing Starliner test flight went awry. They've been stuck at the International Space Station (ISS) since, but theyâre home now.
On Tuesday evening, the pair landed off the coast of Florida with two other astronauts, after the SpaceX capsule they were aboard set its course for Earth earlier that day. On a lighter note, it sucks to get used to gravity all over again.

Telecoms
MTN Nigeria loses top spot as telcoâs highest revenue generator

South Africans are getting a double whammy from large government corporations. First, Eskom, the state-owned power company, is increasing tariffs again on April 1, 2025. Likewise, Telkom, the majority government-owned telecom operator, will also increase tariffs for its mobile subscribers byâyou guessed itâApril 1, 2025.
Telkom will hike tariffs for its telephone and mobile internet services for both businesses and consumers by 12%. Customers will also see a 6% tariff increase for fibre services and voice plans. Telkom cited âincreasing operational costs and external economic pressuresâ as a major problem. South Africaâs inflation has quickened by 40 basis points since October 2024 but remains within the Central Bankâs expectation.
The telecom tariff hike, coupled with the electricity tariff increase, will add more pressure to the pockets of 24 million subscribers who use Telkom.
South Africans are no strangers to tariff increases from Telkom. It has raised prices several times in the past, often in response to economic conditions. Other telecom providers, including MTN and Vodacom, have also made adjustments in previous years, and it remains to be seen whether they will follow Telkom's lead this time. Given the economic climate, they might feel forced toâeven if it risks customer dissatisfaction.
For consumers, the new prices mean higher bills. A 50Mbps (megabytes per second) fibre plan that currently costs R629 ($35) will rise to R665 ($37), while a 100Mbps package will go from R909 ($50) to R965 ($53). These hikes will add up for businesses and households already struggling with rising costs.
While Eskomâs price increases have pushed more South Africans toward solar energy, there is little alternative to Telkomâs services. However, competitors might see this as an opportunity to attract cost-conscious customers by stabilising their prices.
There is an opportunity for internet service providers like Afrihost, Herotel, and MWEBâknown for its affordabilityâto crash Telkom's party. But how low can they go?
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Startups
Vendease restructures employee salaries

After two rounds of layoffs in five months, Vendease, a Y Combinator-backed Nigerian food procurement startup, is replacing traditional employee compensation with a performance-based pay system.
Its new compensation model will see all its employees first receive equal salaries that will be increased overtime after performance reviews lasting five phases. The first increasing by 30% of their former salaries by May 2025. Employees will only start earning back 90% of their former salaries by November 2025, with the unpaid parts of their salaries converted to equity options. The stock option plan is enticing because if the startup grows in value, employees could cash out at a higher value when they sell their shares.
In February 2025, Vendease paid âŠ140,000 ($90) to all employeesâabout 150 of them leftâregardless of what they previously earned, according to TechCrunch. It is unclear whether this new structure also affects company executives.
The jury is still out on whether the new plan will work as intended or lead to a high employee turnover.
While it is easy to make a case for non-loyalty, the cost-of-living crisis is squeezing pockets, and for many of the employees, it could be hard to reconcile that they'll part with a significant sum of their salaries for most of the year.
There could also be downsides to the equity stock options experiment. In the past, companies like Bolt WeWork have experimented with similar models during financial crunches, leaving angry workers disappointed that their stocks became worthless when they left the company.
Yet, if it works, Vendease will succeed in improving employee productivity while keeping runway and re-investing in the operational areas of its business that roll in revenue. Despite tripling its revenue in naira terms since its 2022 Series A, currency depreciation and inflation have eroded gains in dollar terms. The startup is looking for fresh capital.
You can now integrate Paystack with Stub

Stub makes it easy to manage your business with features like invoices and financial reports. With Paystack integration, you can securely accept payments online and track them in real time. Learn more here â
Internet
Starlink becomes Kenya's 7th largest ISP

Elon Muskâs Starlink continues to shake up Kenyaâs internet market. The satellite broadband provider is now the seventh-largest internet service provider (ISP), overtaking local heavyweights like Dimension Data and Liquid Telecommunications Kenyaâjust six months after cracking the countryâs top ten.
According to Kenyaâs Communications Authority of Kenya (CA), Starlink grew its customer base to 19,146 users by December 2024 to secure 1.1% market share. While thatâs still light-years behind Safaricomâs 36.1% and Jamii Telecommunicationsâ 23.6%, itâs a significant leap for a satellite provider in a fibre-dominated space.
And itâs not just about the numbers, Starlinkâs growth is also expanding satellite internet adoption. For context, its rivals including Viasat and Indigo Telecom serve a combined total of 257 customers.
But rapid growth comes with a price: regulatory pushback. Kenyan telcos arenât thrilled about Starlinkâs rise. Safaricom and Airtel Kenya argue that the companyâs expansion threatens to distort competition, and the CA is responding. The regulator plans to hike satellite licence fees by 837%, from $12,302 to $115,331, and impose a 0.4% levy on annual turnover.
Still, Starlink isnât backing down. Itâs doubling down on local infrastructureâa Nairobi ground station launched in December cut latency from 120 to 26 millisecondsâand aggressive pricing with a $10 data plan and hardware rentals.
With plans to deploy satellites that connect directly to mobile devices by 2025, Starlink is gearing up for a bigger fight in Kenyaâs crowded broadband market.
Get notified when the Moonshot Deal Book goes live

The Moonshot Book Dealbook is lauching very soon. Packed with a handpicked selection of the most promising startups, this exclusive resource is designed to connect top investors with high-potential opportunities. If youâre interested in being among the first to access the TC Dealbook, sign up on our waitlist today!
Streaming
MultiChoice announce price increases in South Africa

MultiChoice Group has announced price increases for its DStv satellite and Showmax streaming platforms in South Africa, with football fans bearing the brunt. Effective on April 1, 2025, the Showmax Premier League package will see the sharpest rise of 43.5%, climbing from $3.80 to $5.45 per month.
Other Showmax plans are also subject to changes. The Showmax Entertainment Mobile package will increase by 11.1%, now costing $2.75 per month. Meanwhile, the combination of Showmax Entertainment and Premier League packages will rise 7.1% to $8.26. However, the standard Showmax plan will remain unchanged, providing some relief for subscribers.
DStv satellite packages are similarly affected, with the DStv Access package seeing the highest percentage increase at 7.9%, followed by Compact Plus at 6.5%, and Premium at 5.4%. However, certain services like DStv Stream packages and Box Office movies will not see any changes, and the Add Movies premium will experience a 38% price cut.
According to MultiChoice South Africa CEO Byron du Plessis, the adjustments reflect efforts to balance affordability with the companyâs operational demands. The company is also adding value to its Compact package by introducing new sports channels and expanding its sports coverage. As MultiChoice navigates these pricing shifts, it remains to be seen how customers, especially football enthusiasts, will respond to the rising costs amidst growing industry competition.
CRYPTO TRACKER
The World Wide Web3
Source:

Coin Name | Current Value | Day | Month |
---|---|---|---|
$82,990 | - 0.12% | - 13.49% | |
$1,93 | + 1.36% | - 27.32% | |
$0.2367 | + 7.85% | + 57.14% | |
$126.12 | + 1.49% | - 30.76% |
* Data as of 06.00 AM WAT, March 19, 2025.
Opportunities
- Lagos Innovates (LSETF) is offering workspace vouchers to startups in Lagos to ease rising operational costs. Startups can access subsidised co-working spaces with reliable internet, power, and a supportive entrepreneurial community. The program is open to Lagos-based startups looking to reduce overheads and focus on growth. Apply now.
- After successes like Jamit, Pokecoin, and Tomachain, Lisk and CV Labs are back inviting African Web3 startups to apply for Batch 2 of the Lisk Blockchain Incubation Hub. The six-month program offers up to $20,000 in grants per project, mentorship, and access to additional funding of up to $100,000. Applications close on April 12, 2025, with the cohort starting on May 19, 2025. Apply here.
- After the success of its Kenya edition, the JICA NINJA Accelerator has expanded to South Africa, helping startups secure real business deals. Agrilogiq and Locstat, two South African startups, have officially become NEC XON vendors after completing a three-month proof-of-concept (PoC) with the tech giant. As part of the program, they traveled to Tokyo to engage with NEC Corporation and other Japanese investors. The accelerator, powered by JICA and led by Double Feather Partners, Deloitte Tohmatsu, and Startupbootcamp AfriTech, is driving open innovation and corporate-startup collaboration in Africa. Learn more here.
- Datamellon is hosting a Global AI Pitch Competition to spotlight Africaâs top AI startups. Selected startups will compete in regional events in Lagos on March 24, Accra on March 28, and Nairobi on March 29 for a chance to pitch at the Silicon Valley Demo Day. The winner will receive $100K in funding, while all participants get equity funding and lifetime cloud and AI infrastructure support. This is an opportunity for African AI founders to gain global visibility and investor access. Apply here.




Written by: Faith Omoniyi and Emmanuel Nwosu
Edited by: Ganiu Oloruntade
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